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Earning Through Google AdWords- Campaigning at the Right Time


Websites that receive high traffic and ranks can certainly help to earn well for the long term. With the growing online business, people are getting more and more aware of the product. As the awareness of the product increases, the ranking also increases. For the business owner, this is the best time to take advantage of Google AdWords campaign. Having a Google AdWords campaign is a next step to grow your business. However, it is important to have a well-planned AdWords campaign that can easily bring profit to your business.

Having a proper assistance from professional brand reputation and digital marketing company, it is a smart step to invest for a long term. Value4Brand, the leading online reputation management company in Delhi offers complete SEO strategy service for its clients helping them to gain market and customer base for good sales. Let us check when a company should begin with Google AdWords Campaign:

  • Customer Demand Increases:

If customers aren’t searching for the product, then it doesn’t make any sense to start with the AdWords campaign. So the first step is to verify the search volume of your product. The Google AdWords Keyword Suggestion tool is of a great help to know the amount of traffic specific keyword receives. As per the customer demand over that the keyword and cost per click for a keyword, the campaign can get created.

  • Creating Marketing Budget:

As keywords are narrowed down, calculate the cost per click (CPC) that you’re ready to spend and target the keywords that fit into your budget. A marketing budget is extremely important to create to ensure it doesn’t overshoot the requirement.

  • Unique Selling Point:

Every brand or a product has competitors and uses AdWords to promote sales, so it is important to have a unique selling point for your brand. Get insights from customers and look for the opportunity competitors must have missed during the campaign. This can certainly help to start the Google AdWords campaign effectively.

  • Creating Appealing Ads:

Site visitors click on the ads that appeal them the most. So it is important to create ads that will not only lead to a click but also turn visitors into customers and increase sales. The main aim of Google AdWords is to increase sales through clicks on smartly created ads.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India.  Having a team of digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Top Benefits of SEO Audit for your Website


Search Engine Optimization (SEO) is the most important  part of your website that requires quality workforce and strategies to implement. Wisely used SEO strategies will certainly give the long term positive result and high traffic. However, using of right keywords, links and right content is very important. If the content of the website doesn’t have right keyword or placement of the same, has any backend issue or content isn’t of high quality, the traffic of the website may get affected. This is when the SEO audit is required to be done.

seo audit

What is SEO Audit?

SEO Audit is nothing but a complete evaluation of the website and to check if the site runs as per the search engine rules. A complete SEO audit will provide measures that can help the website to reach its target audience. There are many companies offer SEO audit and one such is the Value4Brand that offers SEO audit for websites and companies. Being the leading online brand reputation management company in Delhi, Value4Brand analyses and strategizes for effective SEO.

Benefits of having SEO Audit for Website:

  • Helps in Screening the Weak Points of SEO Strategy:

SEO strategy if done wrong can badly affect your website ranking and traffic. In fact, many websites are being pulled out of search engine due to non-compliance of SEO. By having an audit, you’ll be able know the negative part of the SEO strategy undertaken.

  • Get Clear Picture of Competitors:

SEO Audit will help in giving a clear picture about the competitors and how they are achieving Google search ranking. Professional SEO auditors of Value4Brand will analyse the action behind the success of competitors and how your website can stay ahead.

  • Creating Strategies for SEO:

The auditing helps in creating strategies based on the keyword research and its popularity. Wisely using keyword and optimizing it will certainly help the website to rank in the top of the search engine.

With the help of best SEO crawlers, Value4Brand provides a detailed report along with suggestions for improving the website ranking.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed with the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

In Value4Brand we provide any ORM service to the businesses. So don’t wait and search for Online Reputation Management Services in Delhi.

How ORM can be Beneficial for Brands in the Market?



In today’s competitive business era, one has to understand that customers connect with the company that offers uniqueness and quality service. So it becomes essential to maintain and promote the corporate image in a positive way. The Internet has changed the world and companies have to adopt these changes to keep up with the demand of customers. A buyer wouldn’t shop from the company website which has earned negative reviews. So the company has to work on its online reputation by joining hands with companies that offer skilled service. Value4Brand is the leading online reputation management company in Delhi that has been offering ORM service for clients globally.

By having a professional service backup, companies can earn some great benefits from ORM tool. Let us check some of the benefits:

  • Gaining Better Trust in Market:

Customers use brands that have earned good reviews in the market. By reading reviews, checking out the ratings and testimonials, buyers create a perception about the company. So it becomes important for a company to keep the online reputation in a good taste. Value4Brand, being a leading reputation management company in India keeps intact eyes about latest happening to the brand’s reputation and manages it accordingly.

  • Negative Reviews Management:

Facebook, LinkedIn, Quora and Twitter are the major platforms where customers post their reviews about the brands. These reviews can be negative or positive. However, negative comments can tarnish the market value of the brand. It is therefore important to have the ORM team that can manage these negative reviews.

  • Improvement in Ranking of Keywords:

ORM strategies are tailored to bring positive reviews on top. With having a top ranking page in the search engine, all the negative reviews get downgraded. So with ORM having your side, your brand can earn a good ranking.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Top Online Reputation Management Tools for Business

Online Reputation Management

If your brand is new or existing and is followed by a huge count of customers, then it needs a right online reputation management tool that can help in keeping the brand run in the competitive market. Generally, 80% of customers will hesitate to order the product if it has negative reviews online. This will certainly have a negative impact on the product, eventually leading to a loss for the company. Many brands go through a rough phase because of the negative reviews posted by customers on e-commerce websites. During such situation, the online reputation management tool is essential that can help in managing the reputation of the brand.Online Reputation Management

Online reputation management companies in Delhi like Value4Brand use modern tool that can monitor and manage the brand reviews for its rebranding purpose.  Let us now check the top online reputation management tools for brands to sustain in the market:

  • Social Media Monitoring:

Reputation management companies in India like Value4Brand use social media monitoring tool that will monitor blogs, reviews, news and comments by customers. The tool allows measuring the quantity and quality of conversation done by the audience. This can be vital for an online website to protect the reputation of the brand and name of the company. The team handles this tool very effectively for a better return.

  • Online Reputation Management:

It is quite common that online users are more likely to read negative comments that can result in the loss of potential buyers. Value4Brand with its effective online reputation tool will measure and manage the reputation of the website. Moreover, it will help in identifying leads that can be used for engaging with customers and tracking the success.

How Value4Brand Follows the Approach:

As one of the leading reputation management companies in India, the company offer 4 effective approaches for reputation management:

  • Tracking & Monitoring
  • Suppression of Negative Contents
  • Deindexing of the Negative Links
  • Permanent Cleaning of Negative comments

About Value4Brand:

Value4Brand is one of the leading online reputation management services in Delhi offering effective campaign management with the help of modern tools and professional team of marketing.

How to make your website mobile search optimized?


In the present era of competition, it has become very important to be visible to your customers so that you stand ahead of the competition. One small step in enhancing your brand value will help you gain a lot of recognition in your industry. To sustain in the era where everything is mobile friendly, it has become very crucial to make your website optimized for the mobile search.website

If you are not able to find the right ways in which you can optimize your website for mobile search and are looking for someone who can help you with the ways for optimization, then Value4Brand is the one stop solution for you. Along with being one of the leading reputation management companies in India, we are also known for helping the clients to gain visibility online for their brand.

Let us have a look in which Value4Brand helps you to gain the right optimization for your website to be easily searchable by mobile.

  1. Responsive: We along with our expert team optimize the website by transforming it to be 100% responsive under all the conditions. We will eliminate the loading time and enhance the support to the website for a quick response.
  2. Compatibility: Value4Brand understands that not all the people are using the same device model and there are a number of mobile devices available that people can use, therefore, We make sure that the website is compatible with all the mobile devices so that the users can access it from their device without any trouble.
  3. Design: We make sure that your website holds the right designing elements which should be visible to all the mobile devices so that the users get to see all your highlights of the design.
  4. Competitor Analysis: Value4Brand do a deep analysis of the competition to know the new techniques and the strategies and implement the same to stay ahead in the competition.


To know more about the company and the services you can our website  www.value4brand.com

9 Tools To Know The Traffic Sources Of Your Business

Tools for Business

Is just having a digital presence the goal of your business? Once having a digital presence will the business grow all by itself? The answer to both the queries is a big NO!

Then what is it that you need to do for growing your online business.

  • You need to drive traffic to your site
  • You need this traffic to materialize into customers
  • You need to know what actually is happening on your website
  • Know what the top sources of this traffic are
  • Track the social metrics
  • Know how the competitors are thriving

To track and know all these you need some tools on your device that will help you keep track of your business and help it to grow and improve your performance.

Online tools For Business V4B

You need to understand user behavior, do competitive research and optimize and test your site. There are different tools that help you do these with ease. A few are free while the others charge a nominal fee for use. It is really worth it to pay if it helps your business grow.

  1. Google Analytics
  2. Chart Beat
  3. Crazy Egg

These are the must-have tools for an e-commerce site. These will help the user to know what is really happening on the website. While the former is free the latter to charge a nominal fee of about $9-$10 per month.

It is really important to know about the opponents in your trade and what is their strategy. You have tools to track this and let you know about it. These tools will also help you with SEO.

You can install these tools

  1. Complete Seo Tool -a free or paid version
  2. Moz at $99 per month
  3. SEMrush $ 70 per month

Using these you can get the data about your ranking on the search engine and gives you insight how you can improve on the social media sites too.

You may need a tool for optimizing your site and then testing it. The best tools that are recommended for it are

  1. Google content experiments
  2. Facebook page insights
  3. Twitter analytics

All these come for free using which you can track your social metrics.

All this tracking will help you to know what needs to be done for your business to get a boost and become the leader among competitors.


Use Of Cutting Edge SEO Techniques Help Upgrade Website Ranking

seo techniques1

SEO Techniques to Boost Website Ranking.

SEO Techniques are one of most important feature for a website. Only when it is ranked high on a search engine and the best place is the first page of the Search engine like Google will people be able to access it with ease during their search for a particular keyword or topic.The main aim of a business is to garner more revenue. For a business portal more traffic means more customers and hence more revenue. It means that for an online business to flourish you need to use some good SEO techniques.SEO Techniques1

These are being used from the time the internet is used. However, with time a lot of changes take place and then some tricks do not work as well as before so a few modifications have to be made to follow new techniques. Using these, the ranking is sure to improve and your website will be visible on the first page.

You can list several such advanced SEO techniques. Here they are

  • The website should be accessible from all kinds of platforms like a mobile, tablet, desktop and so on. A mobile friendly website will be accessed more as there are more users of mobile phones than a PC.
  • Use of simple URLs makes it easy for people and search engines to read them easily and also easily accessible.
  • Know what the users want. You should be able to know what your target customers want. Then develop content on their need. Automatically they will be drawn to it.
  • The content should be of high quality and detailed, not too short nor too long. It should be precise and crisp.
  • Right keywords should be used to generate proper link building wherein quality should be preferred over quantity.
  • Navigation on all the pages must be made easy and all assistance for it should be provided. This will surely boost the SEO ranking and land it on the first page of the search engine.
  • Update the content from time to time and try adding customer testimonials to your website. It will surely notch up the ranking a few places.

This is not an exhaustive list. Try using these and a few more like these to Boost Your Ranking. You will be in for a surprise.

What Does A Digital Marketing Agency Do Differently


How Digital Marketing Agency Works

A Digital Marketing Agency work differently by focusing on Social Media, Blogging and SEO strategies. Setting up a business may be easy but to make it successful and run it profitably is really challenging. Without putting up a strategic marketing plan in place your organization, leave alone thrive, but may not survive for long.

In such a scenario all your efforts and money that you have invested will go waste. The best way is to hire the services of a marketing company or agency. In this digital age, it would be foolhardy to stick to some conventional methods for marketing.Digital Marketing Agency

To make a mark in the business world you need to go digital. Yes, you have a few digital marketing agencies out there. They can be of great help to you to market your products and services.

What does a digital marketing agency do differently from a regular marketing agency then? The former follows the traditional methods like putting up ads in TV, newspaper and so on. But they do not have the know how to target specific customers. There is no strategy in place to draw customers to your fold.

A digital marketing agency, on the other hand, has a proper strategy in place. The agency will first evaluate the needs of your brand. Then a proper plan is put in place so that you get maximum output.

The agency people will sit down with the members of your company and work out ways to increase efficiency that will lead to increased business revenue. Your objectives can be well defined with the aid and you will be able to set up a few measurable goals.

Digital Marketing AgencyYour target buyer has to be identified first. This can be done by their help if you are really not in the know of this. Thus you will be able to know the buying patterns of a particular group. This can be analyzed by focusing on data available and then make a strategy to lure this targeted customer to your fold.

So you can say that digital marketing is decidedly targeted and also focused. Knowing the target it becomes easy to connect with the buyers. This is all done online and well-defined content is uploaded that is effective and brings in high search rankings and hence the profit.

So you can say that the digital marketing agencies effectively increase your profit and create brand awareness and a quick ROI.

To Know More Visit Our Official Website – Value4Brand

Top 5 Benefits of SEO | Value4Brand


SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5

The digital landscape has modified dramatically over the past few years, however SEO still remains an efficient and vital selling strategy. whereas there ar several edges to an honest SEO strategy, we have outlined the top 5 to help you understand (or remind you!) why SEO is awesome.

Top 5 Benefits of Search Engine Optimization

Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, therefore ranking in these high positions may end up in vital traffic will increase for your web site. SEO additionally focuses on making informative and keyword relevant title tags and meta descriptions, that show up within the result pages. Having optimized tags and descriptions helps to extend click through rate, that additionally promotes will increase in qualified internet traffic.

ROI – SEO provides traceable and quantitative results, in spite of whether or not you’re associate degree ecommerce or non-ecommerce website therefore there aren’t any qualms once it involves ROI. Search Engine Optimization agencies ar ready to track nearly each facet of their strategy, like will increase in rankings, traffic and conversions. Comprehensive SEOanalytics additionally offer the power to drill down at a granular level and see demographic info and alternative engagement metrics for people UN agency have interacted along with your web site. For Ecommerce sites, SEO agencies will see that ways users absorb order to finish a buying deal, all the manner all the way down to that keyword they wont to look for you before buying. For non-Ecommerce sites, you’ll be able to attribute values to your lead conversions, sort of a ‘contact us’ kind fill-out, and calculate the worth of your Search Engine Optimization strategy that manner.

Cost effectiveness – SEO is one amongst the foremost cost-efficient selling methods as a result of it targets users UN agency ar actively probing for your product and services on-line. SEO’s incoming nature helps businesses save cash as opposition departing methods like cold-calling. whereas cold-calling will still be an efficient strategy, the leads generated value sixty one over leads generated by associate degree incoming strategy like SEO. And since SEO additionally targets users UN agency ar actively finding out product and services like yours, the traffic ensuing from SEO is additional qualified than several alternative selling methods, leading to cost-savings for firms.

Increased website usability – In a trial to form your web site easier to navigate for the search engines, SEO at the same time helps to form your web site additional passable for users yet. Search Engine Optimization consists of rearranging the site’s design and links to form pages at intervals the web site easier to seek out and navigate. This not solely makes it easier for search engines to crawl your website and notice pages, however additionally makes it easier for users to seek out info on your web site yet.

Brand Awareness – Since high position rankings end in vital impressions, having your web site in these high positions on the result pages interprets to additional exposure for your web site. Plus, being on the primary page for your targeted keywords not solely helps users to associate your whole with those keywords, however it instills trust, since firms on the primary page ar typically appeared to be additional trustworthy. The additional your pages and content rank in high positions within the search engines, the additional possibilities you’ve got for users to examine your content and keep company with your whole.

Like what you read? For more information on how Search Engine Optimization could be beneficial to your website, or for  SEO consultation, please contact us and we would be happy to help.

Google Adwords Campaigns Management | Value4Brand


Google Adwords Campaigns Management – Value4Brand

1. Running Google Ads Comes Later. First….

Before you run a campaign, you would like to induce your web site, and business strategy, in order. raise yourself: “when i buy traffic, what do i need this traffic to do”?

This is referred to as the “desired action” or “conversion”. the specified action you would like a traveller to require once they land on your page. the specified action could be to register to a account, bookmarker the positioning, or build an acquisition.Google Adwords

Next, guarantee your landing pages square measure written in such the way on lead individuals to require that desired action. Is it crystal clear what guests have to be compelled to do?

A good approach of testing this is often to appear over the shoulder of somebody World Health Organization is unaccustomed your web site. Watch what they really do, as critical what you expect them to try to to. We’ll investigate testing in step 5, except for currently, do some basic testing to create positive everything is as clear because it will probably be. If it’s not clear what individuals have to be compelled to do, you’ll lose lots of cash on the click-backs.

2. Keyword Research

Google embody a keyword analysis tool in Adwords.

Sign up to Adwords, and you’ll be prompted to enter a few of phrases, which can generate keyword lists. You then ads the keyword terms you wish best to a master list.

Simple, eh.

However, this isn’t the sole thanks to get keywords. confine mind that Google can typically direct you towards keywords it desires you to bid on. What works well for Google might not work well for you.

So conjointly attempt various keyword tools that use completely different keyword databases. we provide a free keyword analysis tool battery-powered by Wordtracker.

Also visit Facebook, forums and blogs associated with your topic, and appearance at the keyword titles individuals use. What language do individuals use? What word do individuals use? it’s seemingly they’ll use constant word once conducting searches. you’ll be able to even use Google to assist surface these ideas in period of time victimisation their discussions filter & sorting by date.

Whilst keyword lists will become doubtless vast, it’s best, once beginning, to chop these right down to a manageable size, because it makes it a lot of easier to manage and check campaigns. cluster closely connected keywords along in individual teams, Associate in Nursingd direct traffic to an applicable page on your electronic computer directly associated with these keyword terms. The page ought to embody these terms within the body text and headings.

Once you see what’s operating, and what isn’t, you’ll be able to proportion within the applicable areas, and stop advertising on the keywords that don’t work.

3. Write Hooky Ads

If you look into a pursuit results page, you’ll see 10 listings, or more, down the center-left of the screen. Eight or additional Google ads seem down the proper hand aspect.

The searcher may click on anybody of these listings, though they in the main click on the results nearest to the highest. scrutinize this heat map analysis to relinquish you a concept of clicking patterns.

To grab attention altogether this muddle, your ad has to stand out.

Examine your competitors ads. ar all of them similar? are you able to twist their approach into one thing new and fresh? Hint: the Adwords listings that seem highest up the list, on a daily basis, tend to even have the best click-through rates. this suggests they need the best charm to the audience. Mimick their approach – because it has probably tested additional roaring than those lower down – however add one thing unaccustomed your ad text, so as to face out.

What is the simplest issue regarding your service? What are you able to try this others can’t? maybe you’ve got lower costs. maybe you use during a location near prospective consumers. maybe you divulge free samples. no matter your edge, specify it in your ad text.

Write eye catching headlines. attempt to avoid weak, descriptive word, like “Parts Supplier”. Instead, attempt “Sale On Acme Parts”. Be specific regarding the advantages you provide.

There is lots of experimentation concerned, however what’s sensible regarding Adwords is that the ads ar terribly straightforward to vary if one thing isn’t quite operating right.

4. Budget Your Bidding

Many people blow through lots of cash and don’t have anything to point out for it. solely you recognize what quantity you’ll pay attempting to amass a client, thus certify you recognize this data entering into.

There ar 3 ways you’ll management your budget:

Daily budget – set the utmost quantity you would like to pay per day on clicks.
CPC – what quantity you would like to pay money for every click.
Ad Quality – This primarily suggests that “relevance”. certify your keyword, your ad text and landing page text ar aligned i.e if the searcher searches for “used automobile parts”, your ad mentions “used automobile parts”, as will you landing page. If this word differs to a major margin, it forces up the worth of your clicks. Get the standard score right, however, and you’ll surpass alternative bidders UN agency ar bidding over you. they’ll not be as relevant to the search question.

5. Tracking, Measurement And Adjustment

Few PPC campaigns work sort of a charm on 1st try.

It’s vital to trace your progress and create changes. There ar 3 key areas the beginner has to keep a watch on:

Are your ads running? Look out for warning messages within the Adwords panel. a number of your ads could also be disabled, for a range of reasons. Use the inbuilt keywords diagnostics tool to help you.

How typically ar your ads being displayed? you will need to change bidding and programming to induce your ads to point out additional typically.

Are guests doing what you would like them to try and do on your site? certify enough folks ar moving through to desired action, else your cash is wasted. check totally different landing pages, ad text and offers to extend the conversion rate.

In Google Adwords Campaign Management Our team of experts can help you to get the right campaign strategy for your business with the maximum results. We provide tailor made solutions as per the client’s needs and assures to deliver profitable output.

So to have more information on our offerings you can our website www.value4brand.com or you can contact us @ +91-9953187988, +442032901151, you can also write us @ [email protected]

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